Hyun-Jee Park ¹, Bong-Gyu Park ²

Affiliations
1 Department of Tourism Management, Tongmyong University, Busan - 48520, KR
2 Department of Hotel and Convention Management, Dong-Eui University, Busan - 47340, KR

Abstract

Objectives: With the advent of the data technology age, this study aims to prove tourists’ behaviors on tourism omnichannel in the world of tourism industry. Methods: We analyze the relationships among tourist information by searching motivation and purchase intention with tourism omni-channel by using tourist satisfaction with omni-channel as a mediator. In detail, tourist information search motivation includes ease of use and trust in this study. For the analysis we developed field study methods based upon the conceptual theory. To validate the questionnaire and its model, we performed a controlled empirical method such as a field survey, analyzed data statistically and proved the hypotheses. Findings: The results are analyzed in multiple and simple regression analysis of the effect of tourism information search motivation (ease of use and trust) on tourism omni-channel satisfaction and of the effect of tourism omni-channel satisfaction on purchase intention. First empirical result is found that tourism information search motivation (ease of use and trust) on tourism omni-channel positively influences satisfaction. That mean that the higher tourist’s ease of use for searching information as tourism omni-channel search motivation is, the more they are satisfied with tourism information through tourism omnichannel. And also that means that the stronger trust as tourism omni-channel search motivation tourists have, the more they are satisfied with tourism information through tourism omni-channel. Secondly, tourism omni-channel Satisfaction is proved to positively influence purchase intention. In other words, the more their satisfactions are with tourism omnichannel, the higher their purchase intentions are. Finally the findings help us to understand the motivation of searching tourism information, satisfaction and purchase intention as tourists’ behavior on tourism omni-channel. Application: The need for the tourism omni-channel may be so phenomenal at the data technology age that tourism industry should utilize this opportunity of the data technology to create new customer and market on omni-channel commerce.

Keywords

Data Technology, Information Search Motivation, Purchase Intention, Satisfaction, Tourism Omni-Channel.

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Woong-Ki Min ¹, Bong-Gyu Park ²

Affiliations
1 College of Liberal Education, Mokwon University, 88 Doanbuk-ro, Seog-gu, Daejeon, 35349, South Korea
2 Department of Hotel and Convention Management, Dong-Eui University, 176 Eomgwangno,Busanjin-gu, Busan, 47340, South Korea

Abstract

Objectives: To explore the effect of consumer’s demand of business ethics on consumption of a product for a tourism company which implements ethical management strategies like corporate social responsibility. Methods/Statistical Analysis: The proposed model suggests that the higher consumers demand for business ethics, the more they are involved in purchasing a CSR tourism product. It also indicated that trust towards a CSR travel agency has an impact on consumer’s involvement in purchasing its product. The data was retrieved from an on-line survey focused on tourists who had travel experience, and a regression analysis was performed using SPSS statistics. Findings: Findings show that the higher a consumer’s demand for business ethics, the more they are involved in purchasing a CSR tourism product with complete mediation by trust towards a CSR travel agency. The consumer’s demand for ethics has a positive effect on the purchase of CSR tourism products through mediation of trust in a travel agency. The results of the analysis, in relation to the importance of ethical management on travel companies that act as producers and suppliers, quantitatively show that producers of travel products center on ethical management practices in a way that meaningfully distinguishes it from other research. Therefore a travel agency should attempt to establish sustainable management strategies, which are trusted by its consumers, through various means of communication. Application/Improvements: The rapid development of ICT has caused travel agencies to recognize the importance of strategic marketing. We have entered an age where the strategic management of travel agencies ischolar_mained in ethical management is a necessity. Further research on these types of consumer-perceived issues and behavior is called for.

Keywords

Business Ethics, Ethical Management, Involvement, Tourism, Trust, Travel Agency.

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Woo-Seok Choi ¹, Bong-Gyu Park ²

Affiliations
1 Major of Game and Contents, Youngsan University, Busan, 48015, South Korea
2 Department of Hotel & Convention Management, Dong-Eui University, Busan, 47340, South Korea

Abstract

Objectives: This study aims to explore the key success factors (KSF) measurements of design management for Korean small & medium companies. Methods/Statistical Analysis: The proposed model explores 10 key success factors based upon the extant study and case studies with experts’ evaluation. The data was retrieved from samples of five small & medium companies which had excellent reputation in the design area in Korea, and three KSF evaluation methods was performed using average value method, diagramming by energy value method, and genetic algorithm method. Findings: The results of the analysis show that the KSF measurement methods are useful to examine KSF by factors. A genetic algorithm method is a better way to evaluate KSF evaluation than average value method and energy value method. Therefore a design company should attempt to establish sustainable KSFs, which are produced by design management, through various means of competitive strategies. Application/Improvements: The shortening product life cycles have caused design companies to recognize the importance of design management. We have entered an age where the design management ischolar_mained in key success factors is a necessity.

Keywords

Design Management, Evaluations, Genetic Algorithm Method, Key Success Factors, Korean Small & Medium Companies.

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